Competition is increasing day by day in every industry. Companies are lowering down their costs and
giving more and more benefits to customers to gain maximum customers. Quality
is also one of the concerns of companies. Customers are scattered. Every
company has limited customers Customer retention is also a big issue for the
companies. These companies are developing different strategies to retain their
customers. Customer relation strategies and marketing strategies are adopted to
increase the loyalty of the customers. In the perfect competition companies are
also enhancing themselves in technology to be efficient in the procedures and
operations of the business. These companies also allow a limited access to their
customers in their software. This strategy works a lot for companies. It
reduces their costs by automating the customers. Many operations are done by customer’s
themselves. This application can be lively seen in the case of banks. It also
gives a feel of ownership to customer. Customer want less procedures and fast
work, this is possible through these virtual networks. Company can have
complete information of their customer and the level of his or her loyalty
through these networks. It allows companies to categories their customers
according to use of the network. There are special systems and software used
for these types of virtual networks and these computers are networked
carefully. These are known as virtual private servers. These servers
are shortly known as VPS servers.
Virtual server is a term of marketing used by hosting
services of internet to pass on to a virtual mechanism for use completely by customer
of the service. The server is dedicated to customer service. Customer can check
communicate through these servers. He or she can also interact with other
customers. The authority of the customer totally depends on the checks on the
server. It is a vast technology and many options are in these virtual networks.
One option is XMPP. It stands for Extensible Messaging and Presence Protocol.
It allows the basic massaging. One can make its XMPP. It allows the instant
massaging, file transfer and many other facilities related to it.
It was launched in late 1990s by Jeremie Miller. Jeremie
Miller works in Jabbar Technologies. It was further refined by an open source
community named Jabbar. Furthermore, the technology is developed to social
networking websites. Instant messengers
and social websites are earning from this technology. It can be public network and
can be on the intranet of the company. XMPP server are by many companies. It
has brought people together. Communication among people becomes very easy.