Are you in the business of selling custom-made jewelry? Then make a killing by selling them through catalogs. There is nothing like good quality catalog printing to move people to buy your products. Below are some pointers if you have not started on making your own catalog yet.
1. Good quality photos sell your products. That should be the meat of your catalog printing because these are the first things that people see. Even if you have really nice products but with bad photography, chances are, prospective clients will not be enticed to buy your work. You have to have products that should speak for themselves. You can achieve this by using a good DSLR camera with appropriate lighting. As for positioning and arrangement, you can learn from the experts by browsing through existing jewelry catalogs. If you do not have ample lighting, try outdoor photography and positioning your pieces creatively amidst natural backgrounds and taking sharp close up shots.
2. Now that you have photos, you have to write concise but compelling descriptions about your pieces. Describe them dramatically, like your reader would want to own it. Include the materials that you used but incorporate them in the description like you are telling a story, not a bulleted type of listing. Remember to include the dimensions because your reader would want to know how big is a piece of jewelry vis-à-vis on the intended body part. If the product is available in different colors, sizes, or materials, then indicate it in your description. Write down the price as well as bulk discounts, if applicable.
3. Decide on the size. Would you like a wide catalog or a more handy size, like half of a bond paper? That way you can easily carry it around to show to people. Then choose the appropriate template for your catalog. If you are using Adobe Photoshop for your design, then you can customize your template. But if now, choose among the many kinds offered with your program, like Microsoft Word.
4. Since this is your personal business, you can choose a material for your cover. You can photograph your daughter wearing your creations. Or you can blow up a certain product that you consider your masterpiece. Inside, you can include a message from the creator and also an order form.
5. If you are not yet ready for big-scale orders and for mailing out your catalogs, then you can just opt to print it yourself. Start with a few copies only that you can show to people or leave at certain stores. Then you can upload a PDF copy of your catalog for online orders. This should limit the orders until you can cope with the supply.
6. Use good quality paper for printing. Your catalog may be homemade but it could be of professional quality if printed on good quality paper. Print one set first in economy mode so that you can just read through it and check for mistakes. Once you are satisfied with all the inputs, you can proceed with your catalog printing. Bind your pages properly with good quality staples and your catalogs are ready for distribution. You leave them at the stores of your friends or at local clinics and salons where people sit and wait. That would give your catalogs ample readers.