If you’re involved in marketing, then you know it’s always important to think outside of the box.  Whether you’re launching a new marketing campaign or freshening up an old one, you can’t catch the attention of your target audience by sticking with the norm.  We’re bombarded with ads, mailings, billboards, emails and more, every day, so we’re almost numb to advertisements.  Therefore, advertisers have their work cut out for them.  Shock and awe, intrigue and inform, those are the terms you want to consider when you’re brainstorming your next marketing campaign.  ...

Well, summer is in full swing, Memorial Day has come and gone, and that means a big advertising bonus for you and your business!  Every weekend, people are flocking to their lake houses and beachfront property, and they’re doing so to get AWAY from highways and traffic.  Can you blame them?  As a country, we spend more time in the car traveling to and from work and running errands each day than we do with our families!  Once summer hits, family time in the sun, at the lake or on the ocean is ...

Whether you have or haven’t used vinyl graphics as car decals, wall murals, etc. as an advertising method for your business, you likely understand the obvious benefits.  Businesses succeed with vinyl graphics because of the minimal costs, mobility, non-invasive advertising, and eye-catching abilities.  We tend to think of vinyl graphics being especially useful for mobile based businesses such as landscaping companies, Mary Kay and so on, however, as we’ve discussed before, ANY business can benefit from an advertising campaign via vinyl graphics, car decals, wall murals and all other forms.  Among those ...

Truck graphics are probably most well known as fleet graphics, which we all see every time we’re on the highway.  We see UPS trucks, supermarket trucks, Wal Mart trucks and so on.  If successful, nationwide companies are using truck graphics and fleet graphics, shouldn’t those of us with smaller, local businesses take a page out of their book?  Virtually any business can benefit from marketing with truck graphics, but many of us have a difficult time imagining all of the possibilities they come with.  We assume the purpose is to drive the truck ...

You’ve likely heard of people using car decals for advertising purposes, and chances are, you’ve seen some, whether you took notice or not.  You likely also are familiar with fleet graphics being used as an advertising method.  So if you were to advertise for your business, which one would you choose?  Fleet graphics are obviously going to leave more of an impact on viewers, but what if you choose car decals?  How can you benefit? Many small and large business owners today are utilizing car decals in their advertising campaign.  The ...

Ok, so you’ve chosen window decals and/or van wraps as your next form of advertising....now what? You already have the vehicle or vehicles you’re planning to wrap, and you’re ready to go, but now you’re realizing there are many pieces to the puzzle.First, does your business have a branded logo and name? If you have yet to establish an official name and/or logo, this is the time to do it. Once you put your van wraps and window decals out on the road, you want your name and logo to stick in peoples’ minds, which is also known as ‘branding.’ Think of ...

If you’re a business owner or a marketing coordinator, you understand the importance of advertising.  No business can succeed without advertising in some way.  Small local businesses may simply begin by advertising with a sign on the front of their building and the hope for passers by and word of mouth referrals.  Large companies may send out mass mailers, advertise on television and radio, and run ads in newspapers across the country.  A lot of advertising is now done strictly online, as well.  A surprising number of business owners, large and small, ...

Many businesses are already using fleet graphics and trailer graphics to advertise for their businesses in a fun and dynamic way, and they are reaping the benefits.  Fortunately, truck graphics can be effective for any type of business, whether you’re selling products, selling services, fundraising for a non-profit, performing free online services, etc.  There are many creative, as well as obvious ways to increase visibility of your fleet graphics, and to target the audience your trailers are visible to.  Many businesses have to be creative with the location or route of ...

When you decide to research different advertising campaigns, you have many different options, and hundreds of thousands of companies, all vying for your business.  You can choose to perform your marketing campaigns in house, or if you need a larger, more complex campaign, you could choose to seek outside help.  In house marketing may include methods such as mailers, posters, business cards and so on.  Campaigns which may require an outside source are television, newspaper, internet, radio, fleet graphics, wall murals and car decals.  Determining which advertising campaign will work best ...

If you?ve considered using vehicle graphics as an inexpensive and effective method of advertising for your business, then you may already be one step ahead of your competitors. Undoubtedly, you?ve seen fleet graphics and vehicle graphics on the road in your hometown here and there, and you probably took notice, thinking both ?wow!? and ?would that work for my business?? Well the answer is yes! There is virtually NO business that can?t benefit from fleet graphics, as the main objective is to get your logo in front of potential customers/clients and to build awareness. Studies have ...

There are millions of different ways you can advertise for your company, and hundreds of different avenues, such as in the media, on the internet, on billboards, mobile graphics, and so on.  Have you ever seen wall decals though?  Odds are you have, and since they’re typically very large and colorful, odds are you’ve taken notice.  Wall decals and wall murals are becoming a very popular and effective way to advertise for your business.  The images are colorful, bright and sharp, so they’re pleasing to the eye, as opposed to being an intrusive radio ...

Once you and your marketing team have decided to hire a vehicle graphics company to design, create and install your vehicle wraps, how do you choose the right one? You may think it doesn’t really matter which company you choose. If you want superior performance, no shortcuts, not cheap alternatives, no damage to your vehicle, and flawless graphics, then you need to think about a few things. 1. Does the company have a portfolio? a. Without a professional portfolio, you have no way of knowing whether or not the company can handle complex, detailed, eye catching vehicle decals for a ...